Molly-Mae Hague, a prominent influencer, entrepreneur, and former Love Island contestant, has an estimated net worth of £6 million ($7.3 million) as of 2025. At just 25 years old, she has successfully transitioned from reality TV fame to becoming a business powerhouse. Her diverse career includes collaborations with major brands, the launch of her clothing line Maebe, and her newly released Amazon Prime documentary, Molly-Mae: Behind It All.
How Did Molly-Mae’s Career Begin?
Molly-Mae Hague was born on May 26, 1999, in Hertfordshire, England, and grew up in Hitchin. Both of her parents were police officers, and her upbringing instilled discipline and determination in her.
As a teenager, Molly-Mae participated in beauty pageants, winning Miss Teen Hertfordshire in 2015, while working jobs such as lifeguard and hairdresser. She began her journey as an influencer by launching a YouTube channel in 2016, which steadily gained traction. By 2018, she was already making waves on Instagram and YouTube, where her beauty and fashion content built a loyal audience.
Her career took a major turn when she joined Season 5 of Love Island in 2019, where she met her ex-boyfriend, boxer Tommy Fury. Their relationship and Molly-Mae’s genuine personality on the show captured viewers’ hearts, propelling her into the spotlight.
How Did Love Island Boost Molly-Mae’s Success?
Although Molly-Mae entered Love Island as a latecomer, she emerged as one of the most talked-about contestants. Her chemistry with Tommy Fury kept audiences engaged, and while they finished as runners-up, the show catapulted Molly-Mae’s career.
Shortly after leaving the villa, she secured a £500,000 ($610,000) deal with Pretty Little Thing (PLT) as a brand ambassador. The endorsement laid the foundation for her future success as a businesswoman and influencer.
What Are Molly-Mae’s Most Successful Business Ventures?
Molly-Mae’s ventures extend beyond traditional influencer activities, showcasing her entrepreneurial mindset.
- Pretty Little Thing: Molly-Mae’s collaborations with PLT were transformative. From her initial brand ambassador role to becoming the Creative Director in 2021, she earned an estimated £400,000 ($487,000) per month, equivalent to £5 million ($6 million) annually. Her tenure lasted until mid-2023, solidifying her position as a leading figure in fashion.
- Filter by Molly-Mae: In late 2019, she launched her self-tanning brand, which quickly became a hit in the UK beauty community. Filter by Molly-Mae expanded to include tanning accessories and beauty products, reportedly earning £11,000 ($13,400) per week during its early years.
- Maebe Clothing Line: Launched in September 2024, Maebe focuses on capsule wardrobe pieces. Despite some controversy over pricing and quality, the brand’s restocks sold out within minutes, indicating its strong consumer appeal.
How Does Molly-Mae Diversify Her Income?
Molly-Mae has consistently expanded her revenue streams by leveraging her influence across multiple platforms:
- YouTube: With nearly 2 million subscribers, Molly-Mae shares vlogs, fashion hauls, and insights into her personal life, maintaining her connection with fans.
- Endorsements: She has secured lucrative deals with brands like L’Oréal, BeautyWorks, and Look Fantastic, many valued at seven figures. Her partnership with L’Oréal, announced in 2024, further cemented her as a beauty icon.
- Amazon Prime Documentary: Her 2025 docuseries, Molly-Mae: Behind It All, offers an intimate look into her life as a mother, entrepreneur, and influencer, generating buzz and potential renewal opportunities.
How Has Molly-Mae Invested Her Wealth?
Molly-Mae has made savvy investments in real estate and luxury goods:
- Cheshire Mansion: In 2022, she purchased a £3.8 million ($4.6 million) mansion in Cheshire. The home, now worth £4 million ($4.8 million), remains her residence despite her 2024 split from Tommy Fury.
- Luxury Lifestyle: Molly-Mae’s collection of designer handbags, luxury cars (including a G-Wagon and Mercedes), and other high-end items reflects her financial success and penchant for quality.
What Impact Has Her Personal Life Had on Her Career?
Molly-Mae’s personal life has consistently drawn public attention, particularly her relationship with Tommy Fury. The couple’s high-profile split in August 2024 created significant media buzz, highlighting how her personal milestones impact her public persona.
Despite challenges, Molly-Mae has continued to thrive professionally. Her journey as a mother to her daughter, Bambi, has been a central theme in her content, adding relatability and depth to her brand.
What Challenges Has Molly-Mae Faced in Her Career?
While Molly-Mae’s success is undeniable, she has faced criticism and controversies:
- PLT Pricing and Sustainability: As Creative Director of Pretty Little Thing, she faced backlash over fast fashion’s environmental impact and the affordability of her collections.
- Maebe Launch Criticism: Social media users questioned the pricing and quality of her Maebe clothing line, though its rapid sellouts indicate strong consumer demand.
- Public Scrutiny: Molly-Mae’s every move, from her breakup to her career decisions, is scrutinized, reflecting both the advantages and pressures of her influencer status.
What Does the Future Hold for Molly-Mae Hague?
In 2025, Molly-Mae’s career shows no signs of slowing down. With her documentary gaining traction and her businesses flourishing, she remains a key figure in the influencer and entrepreneurial space.
Potential expansions of her Maebe clothing line and Filter by Molly-Mae, coupled with continued partnerships with global brands, promise sustained financial growth. Additionally, her authenticity and adaptability position her as a long-term force in the industry.
Why Is Molly-Mae’s Story Inspirational?
Molly-Mae Hague’s journey from Love Island contestant to self-made millionaire exemplifies resilience, hard work, and vision. Her ability to navigate personal challenges while scaling her career highlights her entrepreneurial spirit and relatability.
As of 2025, Molly-Mae Hague stands as a testament to how reality TV fame, when combined with talent and strategy, can evolve into a lasting and impactful career.